Apple or Android? The debate continues over the two dominating device systems when it comes to smartphones. While the two are similar, marketing for each device differs significantly in order to target specific customer demographics. A new study reveals that there just may be a huge difference when it comes to the personalities of iPhone and Android clients.
Medical News Today advised that smartphone devices boomed in popularity about nine years ago, when the first iPhone hit the market in 2007. As such, sales of these handy-dandy phone gadgets soared. From 2011 to 2013, the increase of sales hit more than 50% globally. In fact, 64% of adults across America currently won a smartphone. This number has doubled when you look at figures from 2011.
In today’s market, it seems that Android smartphones dominate the share at number one, with over 87% of people reaching for this type of device; while Apple hits second spot with its iPhone grabbing over 11% of the market share. But do those who own these devices really differ when it comes to personality?
A collaborative study was conducted between three universities in the UK: Lancaster University, the University of Hertfordshire, and the University of Lincoln. The three establishments wanted to dive deeper into personalities of iPhone users versus Android users.
The team had 500 individuals respond to some questions about their smartphone device, and themselves. The results were quite interesting.
First and foremost, females seem to like their Apple products, as users of the iPhone were twice likelier to be a woman. To boot, iPhone customers were more into seeing their device as an object of status, versus Android users. Still, Apple users also seemed less concerned about having a smartphone that ‘everyone’ has.
Additionally, the research revealed that iPhone clients scored lower around humility and honesty; yet score high when it came to emotionality. iPhone users also scored high as extroverts, versus their Android counterparts.
When it came to Android customers, they were likelier to be older, male, and had lesser interest when it came to social status or wealth. According to the study, Android clients were also more honest and agreeable. They also had a low chance of breaking rules when it came to personal gain.
Who knew? And all these points picked out from a device that was originally aimed to make a simple phone call …
Additionally, (for those who can’t decide between an iPhone or Android), the study team created a computer program test (based on the results of their research) that can help predict which smartphone a user has … or may be should have?
Co-lead author of the study, hailing from Lancaster University, Dr. David Ellis chimed in on the research stating that for the first time, a person’s smartphone operating system offered valuable clues when it came to foresight into their characteristics and personality.
So, as it stands, a person’s smile may not be the thing that leaves a lasting mark on a first impression … it may just be what type of smartphone they are holding …